01 - Combine softened cream cheese, powdered sugar, and vanilla extract in a mixing bowl. Blend until the mixture is completely smooth.
02 - Place sandwich bread slices on a flat surface and use a rolling pin to evenly flatten each slice.
03 - Spread a thin layer of the cream cheese filling along one edge of each bread slice. Roll each slice up tightly, enclosing the filling.
04 - In a shallow dish, whisk together eggs, milk, and vanilla extract until thoroughly mixed.
05 - In a separate bowl, combine granulated sugar and ground cinnamon.
06 - Dip each assembled roll up into the egg mixture, ensuring all sides are fully coated.
07 - Heat unsalted butter in a large nonstick skillet over medium heat. Place roll ups in skillet and fry, turning as needed, until golden brown on all sides, about 2 to 3 minutes per side.
08 - Immediately brush or roll the freshly fried roll ups in the cinnamon-sugar mixture until well coated.
09 - Transfer to a serving dish and serve warm. Optionally, garnish with maple syrup or a dusting of powdered sugar.